Reddit has introduced two novel ad styles that are available to all marketers worldwide: Carousel Ads and Product Ads. These forms, which are positioned inside the cutting-edge Conversation Placement, offer increased impact and engagement.
Specifications & Features:
- Global Accessibility: Carousel Ads and Product Ads are now open to advertisers worldwide, expanding the reach and opportunities for brands.
- Conversation Placement Integration: Positioned within Reddit conversation threads, these ads appear below the original post and above the first comment, ensuring prime visibility.
- Targeting High-Value Users: The rollout aims to connect advertisers with high-value users in a focused environment, providing a unique opportunity for interaction.
Why it Matters:
Marketers gain unprecedented control over product promotion through Conversation Placement, allowing them to tailor strategies to specific targets. With users frequently entering Reddit threads from organic searches, brands can establish meaningful connections with new audiences.
New Ad Formats:
- Carousel Ads: Revamped for Conversation Placement, showcasing up to six images or GIFs with clickable links, offering an immersive experience for users and advertisers alike.
- Product Ads: Expanded to Conversation Placement, enabling advertisers to engage with high-value consumers actively involved in research, influencing purchase decisions strategically.
Source:
The updates were officially announced by Reddit, emphasizing the platform’s commitment to providing a unique and enriching advertising experience. According to Jim Squires, Reddit’s EVP of business marketing and growth, the goal is to invest in the richness of discussions between real people, bringing more brands in front of users to discover new products and services they love.
Future Growth:
Additionally, Reddit’s strategic move involves the appointment of Durgesh Kaushik as the VP of international growth, aiming to make the platform more accessible, localized, and culturally relevant globally.