In a surprising turn of events, Akshay Kumar’s Return as Vimal Ambassador Sparks Controversy, after publicly apologizing and stepping down from the same position just a year ago. The latest advertisement features Akshay Kumar alongside Shah Rukh Khan and Ajay Devgn, creating a buzz among fans and critics alike.
During the ICC World Cup match between India and Australia, viewers were taken aback when the commercial aired, revealing Shah Rukh Khan and Ajay Devgn seated in a car, trying to get Akshay’s attention. Akshay appeared engrossed in music, oblivious to their attempts until Ajay opened a packet of the pan masala, finally grabbing his attention.
Vimal brothers are back pic.twitter.com/DyljYbXcUG
— Syed Irfan Ahmad (@Iam_SyedIrfan) October 8, 2023
This move has not been well received by the public, with many expressing disappointment and labeling it as ‘hypocrisy.’ Akshay had initially distanced himself from the brand due to its association with tobacco, promising to step back and donate the endorsement fee towards a noble cause. Despite this, the actor is now back as the brand ambassador, reigniting the debate on celebrities endorsing products that may be harmful to public health.
In April 2022, Akshay had issued a public apology, acknowledging the impact of his association with the brand on his fans and well-wishers. He pledged to be more cautious with future endorsements, emphasizing his refusal to endorse tobacco products.
While some argue that the new advertisement may have been shot prior to Akshay’s apology and will continue airing due to contractual obligations, it raises significant questions about the ethics and responsibility associated with celebrity endorsements, especially when it concerns products that could potentially harm public health.
Akshay Kumar, known for his versatile roles and contributions to the Indian film industry, has a multitude of upcoming projects, including Singham 3, amidst this controversy.